Sports photo agency Action Images – acquired by Reuters in 2005 – has relaunched with a cracking new website and a new focus on photo services to meet the growing need for sports organisers to produce their own content.
The Reuters sports agency will begin partnering with sports organisations globally to create pictures, video, text and graphics coverage of events on their behalf, as well as distributing coverage across Reuters News Agency platforms, which reach more than 3,000 newsrooms and media channels worldwide.
Reuters told PhotoArchiveNews.com last night: ‘Reuters has invested in Action Images to expand its services globally in response to the growing need of sports organizers to produce their own content. Rights to the content produced by Action Images will be held by the partnering organizations, ensuring it can be freely and widely used across their channels. Action Images will also help identify and facilitate editorial and commercial licensing opportunities for partners, unlocking additional monetisation options for them and maximising return on investment.’
“The ever-growing importance of social media engagement with fans and the rise of league-owned OTT platforms are putting pressure on sports bodies to become news publishers in their own right,” said Rob Schack, Vice President, Reuters Sports. “Our Action Images services are designed to provide a flexible set of solutions that helps them both meet those demands and generate revenue from licensing of the content that’s produced.”
below: Action Images/Reuters sent PAN a few images over with the news – just had to run great sports photography – cheers!Soccer Football – Champions League – Group Stage – Group F – Manchester City v Shakhtar Donetsk – Etihad Stadium, Manchester, Britain – November 7, 2018 Manchester City’s Gabriel Jesus scores their second goal from a penalty Action Images via Reuters/Lee Smith
Table Tennis – 2018 Asian Games – Women’s Singles Round of 64 – JIEXPO Hall B – Jakarta, Indonesia – August 30, 2018 – Kharisma Nur Hawwa of Indonesia in action. REUTERS/Beawiharta
Tennis – Wimbledon – All England Lawn Tennis and Croquet Club, London, Britain – July 10, 2018 Germany’s Angelique Kerber in action during her quarter final match against Russia’s Daria Kasatkina REUTERS/Peter Nicholls
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