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Adobe to acquire stock photo agency Fotolia – $800M cash

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Adobe has announced that it has entered into a ‘definitive agreement’ to acquire privately-held Fotolia (Founded in 2004), a leading marketplace for royalty-free photos, images, graphics and HD video, for approximately $800 million in cash.’
Fotolia will be integrated into Adobe Creative Cloud, providing current and future Creative Cloud members with the ability to access and purchase over 34 million images and videos.
They say: ‘The acquisition of Fotolia cements Creative Cloud’s role as a vibrant marketplace for creatives to buy and sell assets and services as well as showcase their talent to a worldwide audience.’ Adobe also plans to continue to operate Fotolia as a standalone stock service, accessible to anyone.
“Becoming part of the Adobe family is a dream come true for the Fotolia team and will accelerate our vision to become the best place for artists to build a business and the ultimate destination for designers to find stunning creative work,” said Oleg Tscheltzoff, founder and CEO of Fotolia.
The sale is expected to be completed early 2015.

• Read how Adobe see the deal – on their blog
• View all Fotolia news on PAN

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