The Alliance of Independent Representatives (AIR) in New York has chosen Agency Source as the preferred new business resource for their members.
• PAN note: The Alliance of Independent Representatives (AIR), U.S. a trade organisation, was formed last year to unite, support and elevate independent production representatives by creating a platform where community dialogue, resources, and vital guidance are shared.
The curated list of advertising agencies, brands, production companies available to Agency Source subscribers will help AIR members build new business campaigns sending their promotions directly to potential new customers via the Agency Source platform.
AIR President Veronica Lombardo (VLM) and Vice President Ann Asprodites (Asprodites Reps) announced the deal this week saying: “The benefit for AIR members is clear: Agency Source streamlines the new business process, while providing substantive, ongoing communication with our team.”
“Staying up to date with all the changes in the advertising and production worlds is vital for reps, particularly now, with so many people moving to new agencies, going freelance, or adopting hybrid working models. Agency Source provides continuously updated, downloadable agency and brand personnel lists. We can also task the Agency Source researchers with finding specific information to aid in the promotion of our rosters.”
Colleen D’Amico, Head of US Sales at Agency Source told PAN: “We are beyond proud to announce that Agency Source is now the preferred new business resource for AIR members, who will enjoy custom search features, CRM tools, alternative pricing, and enhanced directory listings on the platform.” – Meet Colleen and book a test drive here.
Agency Source USA was launched in January 2021 by industry search veteran D’Amico and Ross MacRae, founder of the mighty research engine at BikiniLists in the UK, which has been helping global production professionals find new clients since 1997.