Aerial 360˚ video creator AirPano be will moving their distribution from Getty Images to Blend Media – exclusively – starting May 2018. …And this all comes hot on the back of a VCG/Blend distribution announcement last week. Expansion is in the ‘air’!
Blend currently offers 15,000 360° clips. New content will include high-resolution aerial footage shot using helicopters and drones, plus underwater videos shot in 8K. …Upcoming material includes landscape and wildlife content captured at the Avatar National Park in China, Wadi-Rum desert in Jordan, Raja Ampat Islands in Indonesia, Baikal Lake and Volcano Uzon in Russia.
Sergey Semenov, CEO at AirPano, added: “We chose to partner with Blend Media because it offers a much fairer reward for creatives than the traditional content powerhouses. They also specialise, specifically in 360° and share our passion for the medium and its power to delight viewers. Our creative vision is dependent on being able to license our content, Blend Media’s global customer base will help reach a bigger audience.
Simon Brooksbank, Head of Content at Blend Media, states: “The AirPano team is renowned for the depth and high quality of its aerial 360° content, covering more of the world than any other creator. We are delighted that they have joined our growing community. We’re proud to offer the most attractive licensing rates for premium content in the industry, combined with access to advice and workshops on what to create and what sells. Ultimately, supporting the needs of 360° creators means that we offer our customers access to the broadest and best content available.”