The Associated Press has signed a landmark distribution deal with the Press Association which will see PA’s UK video news footage integrated into AP’s extensive video archive.
The agreement will dramatically extend the reach of PA’s video footage beyond the UK, and will significantly bolster the UK news element of AP’s video offering.
From today, AP’s archive customers are able to access over 18,000 archived UK video news, entertainment and sports stories, amounting to 35,000 minutes of PA’s video footage. New PA content will continue to be added on a daily basis with around 15 new stories being added each day. The PA stories supplied to AP have been specifically designed as `archive-friendly` compilations of the rushes from which the story was created. Fully shotlisted, the stories provide customers with longer sequences and greater depth than the tightly edited packages offered by other suppliers.