↑ © AP Photo/Kathy Willens – New England Patriots cornerback Malcolm Butler (21) intercepts a pass intended for Seattle Seahawks wide receiver Ricardo Lockette (83) during the second half of NFL Super Bowl XLIX football game Sunday, Feb. 1, 2015, in Glendale, Ariz. Photo supplied
The Associated Press and the National Football League have extended their commercial photo agreement, with AP now the worldwide commercial licensing agent of the NFL through the 2017 season.
They say: “We are pleased to extend our relationship with AP,” said Julie Moeller, vice president of media strategy and business development for the NFL. “We look forward to continuing to work with the AP to bring fans closer to the game through photos of their favorite moments, teams and players.”
‘This renewal continues the status of AP as the definitive source for NFL imagery. Photographers from AP have captured the core of the NFL’s history including every Super Bowl since the first in 1967. In 1996, AP became the first news organization to cover a Super Bowl without film, using only digital cameras, at Super Bowl XXX in Tempe, Arizona.’
The deal also means NFL fans can have direct access to a range of NFL photo products, from individual prints to large-scale, customizable framed prints through the NFL Photo Store and individual team websites.
Lloyd Pawlak, AP’s global director of sales, commercial services says: “We are excited to continue our relationship with the NFL as the exclusive commercial provider and official photo store for the League” “The NFL’s reach and popularity make it a leader in professional sports and AP is pleased to continue our valuable relationship.”