In a blog post this week stock photo platform Freepick announced they have changed the agency name to Magnific … saying: ‘The market moved. The platform moved with it.’
They say: ‘The creative industry is in the middle of the biggest transformation it’s ever seen. A fundamental shift in who gets to create world-class work. This is not a trend. We are about to find out what creative power looks like when every person has the tools to wield it.’
For 15 years, Freepik has helped democratize creativity by providing the right tools. First, we built creative access; now, we build creative infrastructure.
This marks our next chapter. Today, Freepik becomes Magnific.’ …read on here.
• PAN notes for contributors and subscribers:
Is Magnific the same as Freepik?
Freepik is now Magnific. Same team, same technology, redesigned as a full AI creative platform for images, video, audio, 3D, collaborative tools, and 250M+ assets. Want to know more about it? Meet Magnific →
I have a magnific.ai subscription — what happens now?
Your upscaler stays at magnific.ai with no disruption to your current subscription. Your plan runs until it expires. What’s new is that Magnific is now a much bigger platform at magnific.com — the same upscaler, 40+ AI models, audio tools, collaborative Spaces, and 250M+ stock assets, all in one place.
Will stock content still be available, or is everything now AI-based?
Both. Magnific brings together the full 250M+ stock library — photos, vectors, illustrations, icons, 3D, video, audio, templates, mockups, and fonts — alongside a complete suite of AI creative tools. Everything in one place.
I already have a Magnific paid plan. What happens to it?
Nothing changes. Your plan, price, billing cycle, and payment method stay exactly as they are. You keep access to everything your plan includes.
Who owns the content I create?
You do. Everything you generate belongs to you. Magnific never trains on your data, and all content comes with a full commercial AI license.