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Google makes product photography easier with new AI driven image tool

Google AI helping enhance this product shot with a little lifestyle imagery

Google has released a new AI driven image tool today aimed at helping online shop owners make the most of existing product shots – it’s called ‘Product Studio’.

Here’s a couple of highlights:

Add custom product scenes: Create new imagery based on changing marketing needs — whether seasonal, campaign-based or simply experimental — without the added cost of new photoshoots. For example, a skincare company could highlight a special seasonal version of a product by requesting an image of the product “surrounded by peaches, with tropical plants in the background.”

Remove a distracting product background: Want a plain white background for a product image? Businesses can quickly remove a complex background in Product Studio.

‘Merchants in the U.S. can access Product Studio from Merchant Center Next, our improved platform to list products across Google, starting in the next g few months. These features will also be available to merchants using the Google & YouTube app on Shopify.’

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