Just launched by ITV Studios (the creator, producer and distributor of programmes) in the UK – Studio 55 is ‘a global brand partnership studio which is designed to offer brands, marketing agencies and content creators unprecedented access to ITV Studios’ world-class portfolio of IP.’
They say: ‘Studio 55’s focus will span bigger licensing deals, global IP collaborations, and digital first formats all targeted to deepen fan loyalty and build on how audiences interact with TV brands. The Studio sits within Global Partnerships, in ITV Studios.’
Studio 55 is built on two core pillars:
• Digital-First IP: Studio 55 will pair brands, marketing agencies and content creators with ITV Studios’ deep archive of shows and fresh IP to co-create digital-first formats.
• An evolved and supercharged Brand Licensing business: A centralised brand licensing hub for global deals, offering a seamless ‘one-stop shop’ for consumer products, live tours, immersive fan experiences and much more across the biggest franchises in the world, including The Voice and Love Island. Several deals for globally franchised ITV Studios IP are to be announced in the coming months.
• Initial deals include LGBTQ+ Dating Podcast It Started With A Kiss with Tinder
Launching the slate is IT STARTED WITH A KISS, a bold, funny new dating podcast headline sponsored by Tinder – one of the world’s biggest dating apps and a brand at the heart of modern dating culture – and produced by Twofour, part of ITV Studios.