Motorsport Network has launched Motorsport Studios, a global distribution and production platform that will enable fans to access the world’s biggest publicly available motorsport media archive and help brands tell their stories in the sport.
The new platform will provide everything from production and content curation to distribution and audience targeting for clients, capitalising on the 56 million monthly audience that already tunes into Motorsport Network’s content worldwide. Access to 26 million images and 20,000 video assets become available through Motorsport Studio courtesy of Duke Video, Motorsport Images and Motorsport.tv.
James Claydon MD at Motorsport Images told PAN: “Motorsport Images are very excited at the creation of Motorsport Studios, this gives us even more content and reach for our unique collection of over 26 million photos.
We are better placed to help brands and editorial clients to tell their story leveraging our assets, talents as storytellers and knowledge of what content fans want from not only the huge but interactive audience we listen to globally.”
Motorsport Studio focus will not only be on B2B creation and distribution, but B2C delivery, building a strong library of content for racing fans new and old to learn about the rich history of motorsport and the automotive industry, bringing life to the stories of racing.