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London art school grad signs exclusive contributor partnership with Getty Images

Kareem of modelling and casting agency, Nii – Photo Supplied Getty Images/Addy

Editorial photographer Campbell Addy– a recent graduate of London’s Central Saint Martin’s College of Art and Design – has just signed an exclusive contributor partnership deal with Getty Images.

They say: “Addy is known for editorial work which celebrates individuality while exploring the issues of empowerment and representation within race. He has also been widely applauded for the casting and modelling agency Nii Agency which he founded in the summer of 2016, with the aim of showing that the most interesting and diverse of people can be ‘models’ and an important part of our visual culture”.
Addy says: “Getty Images is known worldwide for being a hub of tremendous photographic projects and images so I was very excited when they approached me, as it gave a sense of validation to my work,” said Addy. “The team has been incredibly supportive of me creating work which I believe in, allowing me full creative control on the work being produced. It’s great for such a conglomerate in the creative industry to be picking up young creatives such as myself and truly collaborating, I believe it’s setting a precedent.” Addy continues, “It is my aim with the portraits I have created to highlight and celebrate diversity in society and ultimately drive positive change in visual language. It’s something I’m really passionate about so it’s incredibly exciting to be taking action in partnership with Getty Images.”
View Addy’s images 

• Campbell Addy will also be a featured speaker on Getty Images’ panel Seeing is Believing: The Power of Re-picturing Stereotypes at Cannes Lions on Thursday 22nd June View our report on that here

 

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