Worldwide celebrity photo agency, Matrix, has confirmed a full Re-brand and Restructure Program.
‘Having spent the last seven months working at Matrix, Danny Hayward and Simon Bridger, formally of BBH Pictures and John Churchill, formally of Mirrorpix have shown their belief in the company by investing in it’s future.’ A majority shareholding of the company is retained by the founders Trevor Adams, Jon Bushell and Marco Deidda.
Adams, who insists he is still very much at the helm, said today, ‘We are very honoured to have John, Danny and Simon officially join the business and I would like to point out that there is absolutely no truth in the rumour that we have been bought out. We have, however, undertaken a full business and organisational restructure to reflect the skills of the new members which will carry us forward in to the future.’
Matrix are re-branding the company name to Matrixphotos.com to bring it up to date and in line with it’s web site.
Adams said, “we have been known as Matrixphotos over the last few years as that is the name of our web site and that is the by-line we encourage the press to print under our pictures, so it makes sense to make it official. In the near future we will be investing heavily in a new state-of-the-art web site and moving the company into a new dimension. We are all very excited about the future of Matrixphotos.com.”