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‘Offset’ from Shutterstock = high-end content – transparent licensing model

Fast growing microstock photo agency Shutterstock are preparing to launch a new brand called Offset, featuring a curated collection of extraordinary imagery.
They say: ‘Offset is aimed at disrupting the marketplace for high-end content, and offers authentic, sophisticated imagery and a simple, transparent licensing model. We’re working with some of the best assignment photographers, illustrators and collections from around the world, and continue to source new imagery to add to the collection.’
Offset is currently in private beta, and will be rolling out access over the coming weeks and months.

In brief:
Q: How is Offset content different from Shutterstock content?
A: In contrast to Shutterstock’s submission and review process, each Offset image is hand-selected by a team of curators. The Offset team seeks out exceptional photos and illustrations with specific qualities:
• Beautiful images that tell a story alone or together
• Authentic and natural-looking images
• Sophisticated and contemporary art direction and style
• The highest production values and standards

Q: Who are the artists who contribute to Offset? Can I contribute?
A: Offset contributors are visual storytellers with a deep passion for their craft. Many are dedicated assignment photographers and illustrators who have never licensed their images as stock before. Currently the process is highly selective and by invitation only.

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