↑ UK: Women’s weekly title Best, published by Hearst Magazines UK, has unveiled a new website and new-look magazine.
They say: Best has responded to these new findings in the re-development of both magazine and website – with bestdaily.co.uk the only online leisure, shopping and entertainment destination catering for this powerful emerging group. The site provides hourly online updates on the most relevant news, fantastic daily discounts, giveaways, vibrant forums and video clips, in which the authentic voice of the Best consumer can be showcased and heard as never before. The magazine has higher design values, a new logo and greater focus on the key interests of fashion, beauty and entertainment. In keeping with a generation who have really found their voice and hit their stride, straight talk, consumer independence and fearless opinion is at the heart of the refreshed editorial mix.
↑ Staying with Hearst… luxury lifestyle magazine magazine Red has launched a free glossy newspaper to commuters across the UK.
The newspaper, Red Local, will be published bi-annually and comprises 24 pages of quality content, reflecting the pages of Red’s glossy monthly.
The launch issue echoes Red’s sumptuous editorial content and includes pages on beauty ideas and latest trends in fashion, in-depth opinion pieces about whether stay-at-home mothers are discriminated against, inspirational stories from working women, a personal shopper section providing local and articles on great recipes, gorgeous homes and local fashion hot spots.
Red Editor-in-Chief Sarah Bailey says: “We are delighted to offer our regional readers a snapshot of their local area through the eyes and lens of Red magazine in a glossy newspaper format.
↑ IPC Media has sold Horse magazine to MyTimeMedia. The deal sees MyTimeMedia acquire the brand – currently published within the IPC Inspire portfolio – with immediate effect. There will be no interruption to the monthly publishing schedule of the title.
Condé Nast Plans to Confirm Strongest First Quarter Ad Sales in Five Years – Condé Nast plans to confirm that their first quarter (January-March), with a +3.3% increase, marks their strongest percentage growth for Q1 results in five years, announced Lou Cona, president of Condé Nast Media Group and chief revenue officer.
Highlights include:
Bon Appétit +37.7% (up 65% in Food/Beverage, growth also in Automotive, Business and technology)
Details +24.8% (up 18% in Fashion, growth also in Automotive and Spirits)
Golf Digest +22.2% (up 26% in Equipment, Fashion, Retail and Pharma)
GQ +15.8% (up 11% in Fashion, growth also in Tech and Entertainment)
Teen Vogue +10.2% (up 20% in Fashion, growth also in Beauty and Retail)
Allure +8.2% (up 14% in Technology, Food/Beverage, Beauty and Personal Care)
Mr. Cona said, “While we’re proud that this is our best quarter in five years, continuing a trend of upward movement, we look at factors other than ad pages as barometers of growth. Our clients are increasingly committing to multi-platform integrated programs and we’re seeing huge gains in digital spending, particularly on the tablet and mobile. It’s a completely new landscape and industry observers require new eyeglasses.”
↑ Bauer Media has today announced its decision to suspend publication of more! magazine. Launched in 1988 by Emap, more! is a well loved brand which, throughout its impressive 25 year history, has touched, entertained and informed generations of young women in the UK.
The weekly title has constantly evolved in order to remain relevant to its audience, however in recent times has found the impact of the economic downturn increasingly challenging. The decision to suspend publication has regrettably been made with effect from this week’s issue, published on Tuesday, 23 April.
Bauer Chief Executive, Paul Keenan commented: “The prospect of continuing challenging economic conditions has led us to reach this decision as the title has become unviable.
