Reuters news agency has teamed up with Amazon Web Services (AWS) to demonstrate a next-generation video distribution technology that ‘has the potential to revolutionize the broadcast industry’ – and – they will be showcasing the results of the workflow at the content and technology event IBC 2025, showing how using cloud technology from AWS can move video footage through the distribution chain in seconds.
• “Speed, accuracy, and trust are the pillars of Reuters visual journalism. By working with AWS, we’re turning camera-to-cloud from a concept into a working reality—moving high-quality footage from the field to our producers and customers in seconds,” Mahesh Ramachandran, Head of Technology, Reuters told PAN. “This isn’t just faster; it’s a fundamental shift in how we gather, edit and distribute video. With AWS’s TAMS-based cloud architecture, Reuters producers and Reuters News Agency customers can instantly access breaking news content, getting verified visuals to audiences sooner, at lower cost and with the flexibility to scale for any story, anywhere.”
At IBC, Reuters and AWS will use cloud-native architecture built on the time-addressable media store (TAMS) API specification to demonstrate seamless, real-time collaboration across global newsrooms. Developed as part of AWS’s Cloud Native Agile Production (CNAP) initiative, the new distribution workflow will show how cloud-native collaboration can redefine how news is created, exchanged and monetized.