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Shutterstock launches first Augmented Reality tool for home and office wall art planning

Smart work here from Shutterstock who just launched a virtual reality experience which allows their iOS app users to visualise how an image from Shutterstock’s collection would look in real life – its the agencies first Augmented Reality (AR) feature.

Using the Shutterstock customer app, users can click a button called “View in Room” which will switch to camera mode. By holding the camera up to the wall, the app will identify the wall space and populate the image directly onto the wall. The user can then adjust the size to get a better idea of what the image would look like on the wall.
They say: Shutterstock customers are increasingly using the collection for artwork on the walls in their home, office, for retail spaces or for restaurant decor. Now they can view an image virtually in a room before licensing.

“We have been committed to experimenting with cutting-edge technologies for over fifteen years. After years of advancing our in-house computer vision technology to enhance search capabilities on web and mobile, we are very excited to announce our first AR-powered mobile viewing experience for customers,” said Jon Oringer, Founder and CEO of Shutterstock. “This is yet another great project to have been developed from its initial iteration at our annual employee Hackathon, Hack to the Future. We decided to put this hack into production because of its potential to have an immediate customer impact.”

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