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USA TODAY Sports Images expands and rebrands to include entertainment and breaking news photo content

OK, so here is the start of something interesting …Gannett Co has just rebranded its business unit USA TODAY Sports Images to Imagn and expanded its offerings for news and media outlets to include original sports, entertainment and breaking news images sourced directly from the USA TODAY NETWORK, which includes USA TODAY and 109 local news properties.

All the images are produced by photojournalists from across the network with specialised images from partner SIPA USA. By volume, 1.8 million images per year will be added to the platform, which already houses 600,000 per year from 10,000 sporting events covered by 300 sports photographers nationwide. This will make Imagn one of the largest sources of original editorial images in America.

They say: Imagn is both an editorial image photo agency and a leading wire service. The agency serves clients with per picture and per project needs across news and media segments. The wire service is subscription based (or flat fee) for simplicity and offers unlimited images for all editorial purposes across all platforms, with three content subscription options: only sports, only news and entertainment, or combined sports, news, and entertainment.
“We are very excited about the Imagn launch and rebrand and our ability to combine the largest sports image wire service with the largest source of original news images in the US. Along with this powerful combination of image offerings, we will continue to be customer driven and provide the highest level of customer support,” said Bruce Odle, President of Imagn.
“Imagn has the potential to be a game changer in the image business and is the result of great strategic thinking about how to utilize the strength and scale of the talent and resources available across the USA TODAY NETWORK,” said Kate Gutman, Head of Content Ventures, USA TODAY NETWORK.


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