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Video creation platform Wochit signs PA Images and DPA for boosted image content

• Wochit is a video creation platform empowering newsrooms, editorial teams and social media editors to capture and expand audience attention through the power of video. Founded in 2012, Wochit makes video accessible for all businesses to produce and share at scale across all social and digital platforms.

Short-form video creation platform Wochit today announced partnerships with photo agencies UK based PA Images and German based Deutsche Presse-Agentur (dpa).
These deals will bring millions of new content assets to the company’s proprietary library of pre-cleared material. This library, which includes videos, images, infographics, social posts and more, drives efficiencies for creators using the Wochit platform, enabling them to easily discover and incorporate timely and relevant materials into their productions.

Deal details:
• Under the terms of the deal, PA Images will add six million photos, some which date as far back as the 1800s, from their vast archives. PA Images will also adopt Wochit’s video creation platform as part of their own video production toolset.
• For dpa, the deal includes the incorporation of their raw video feed, which significantly increases the availability of up-to-date news and event coverage from the German market.
• AP, AFP, Reuters and Getty already contribute image collections to the Wochit library.

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