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PAN Q&A: Ex-UPPA/Photoshot Director launches new photo agency











PAN is very pleased to report that photo agency man Peter Dare who left London based photo agency UPPA/Photoshot last year after 34 years service has started his own photo agency called Dare & Hier Media specialising in commission photography for corporate clients  – here’s a shot of a younger Peter from a 1982 UPPA staff photo we ran a while back, Pete’s the one far right with all the hair!


Peter has teamed up with another Photoshot ex’er Emma Hier – hence the agency name. PAN caught up with him over coffee (that’s G&T’s next time Pete!…) to learn a little more about his new venture:

Where is Dare & Hier headquartered?
Near Woking in Surrey, UK.

Explain in a sentence what the agency does.
To make commissioning high quality photography cost effective and simple, irrespective of location.How far does your photographer network currently reach?
We have an extensive UK network but we also have photographers throughout Europe and are extending into Asia and the USA. Our most recent overseas assignments have been in Singapore and Bangkok.

What two essential skills do you look for when hiring a new photographer
Obviously high quality photography relevant to the nature of the assignment but also the right personality to relate to clients and represent Dare & Hier Media.Are you looking to expand your network of photographers?
We are constantly looking to expand our network of photographers in both range of expertise and geographical location. We are keen to meet not only established photographers but also emerging talent. Best method of initial contact is by email to with some examples of work and indicating your areas of experience and interest.Which two client commissions have you recently shot?


1. Marshall Amplification contacted Dare & Hier Media to photograph their new range of Code 100 amps (above finals). Setting up  ​a​ mobile studio at their UK headquarters we photographed various elements of the new range supplying images immediately to  ​meet urgent deadlines.

2. Working with Wardour Communications for their client Gemalto we provided a range of creative portraits ​of Nicaise Ishimwe at her workplace (pages above) in Dublin. The pictures were for use in Gemalto’s ‘The Review’ magazine to accompany a 4 page feature interview which can be viewed and read on their site here

What should every company expect when hiring their first photo agency for an important project?
When hiring Dare & Hier Media a company can expect a professional, flexible and friendly approach with experience to match. They can be confident we will take on board their needs for a​ny given​ project and will provide the best solution and  ​results for them to get the most from their investment in photography. They will benefit from one central point of contact before, during and after the assignment irrespective of the location and also permanent and secure availability of their images online.

What’s next for Dare & Hier Media?
Expansion! This includes  ​increasing ​ our already impressive client base, our UK network of photographers and extending our overseas network to new areas. In terms of services we want to further develop our video and drone offering in particular.

…and when Peter and Emma are not thinking photography…
Cinema or pub? PUB – preferably with a range of real ales and/or selection of gins.
Coffee or tea? Flat white with an extra shot.
Car or train?
 Car outside London. Train inside London.
Documentary or Feature film?
iPhone or Camera?
 iPhone – my office in my pocket!
Favourite London building?
 The Gherkin
…and Emma:
Cinema or pub? ​Pub
Coffee or tea? ​Hot Chocolate ​
Car or train? ​Car you just can’t beat the freedom a car offers !​
Documentary or Feature film? ​Feature Film​
iPhone or Camera? ​Iphone I would be lost without it !​
Favourite London building? I love contemporary Architecture. Today I have two favourites; The Thames Barrier for its form and function and Kew House which is a fantastic unconventional modern home.

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