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Adobe launches it’s AI Generator – meet Firefly

Currently launched in Beta – Adobe Firefly – ‘will empower customers of all experience levels to generate high quality images and stunning text effects’.

They say: ‘Adobe is designing Firefly to give all creators superpowers to work at the speed of their imaginations. With Adobe Firefly, everyone who creates content – regardless of their experience or skill – will be able to use their own words to generate content the way they dream it up, from images, audio, vectors, videos and 3D to creative ingredients, like brushes, color gradients and video transformations, with greater speed and ease than ever before. With Adobe Firefly, producing limitless variations of content and making changes, again and again — all on brand — will be quick and simple. Adobe will also integrate Firefly directly into its industry leading tools and services, so users can effortlessly leverage the power of generative AI within their existing workflows.’

Here’s the the Firefly site and here is the detail for stock photography:

Adobe is designing generative AI to support creators in benefitting from their skills and creativity:

• Compensating creators: Adobe’s intent is to build generative AI in a way that enables customers to monetize their talents, much like Adobe has done with Adobe Stock and Behance. Adobe is developing a compensation model for Adobe Stock contributors and will share details once Adobe Firefly is out of beta. So, during the beta stage generated images cannot be used for commercial purposes. Here’s more on Firefly’s FAQ for Adobe Stock Contribitors.

• The AI is driven from Adobe Stock content, Public Domain and open license images.

• Advocating for open standards: Adobe founded the Content Authenticity Initiative (CAI) to create a global standard for trusted digital content attribution. With more than 900 members worldwide, the role of CAI has never been more important. Adobe is pushing for open industry standards using CAI’s open-source tools that are free and actively developed through the non-profit Coalition for Content Provenance and Authenticity (C2PA). These goals include a universal “Do Not Train” Content Credentials tag in the image’s Content Credential for creators to request that their content isn’t used to train models. The Content Credentials tag will remain associated with the content wherever it is used, published or stored. In addition, AI generated content will be tagged accordingly.

• Firefly ecosystem: Adobe is also planning to make Adobe Firefly available via APIs on various platforms to enable customers to integrate into custom workflows and automations.

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