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‘Collections Crossover’ – Mary Evans concentrates on photo subject lead marketing

Good marketing here from Mary Evans Picture Library who have shifted to a new format on their weekly marketing emails featuring which now cover a subject or event rather than a spotlight on a particular collection they represent.

Called ‘Collections Crossover’ each email really shows how much photo content they hold – ‘600 different collections at last count!’ This week’s email covered the Titanic – as above – which leads subscribers to a prepared lightbox of images.
Contact the library to get on the list for a content-ideas packed weekly email.

• Image above shows: Based on the detailed eyewitness account of a saloon steward who survived the disaster, special artist of “The Sphere” Fortunino Matania produced this reconstruction of the heartbreaking scene as men saw their wives and children onto the Titanic lifeboats, not knowing whether they would ever see each other again. Date: 15 April 1912 @ILN/Mary Evans

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