Publishing house Dorling Kindersley in the UK has appointed photo licensing vet and PAN reader Toby Hopkins as Content Licensing Director to build on DK’s ambitious plans to grow B2B sales in the digital space.
DK is committed to reaching more consumers with its content via all channels and as part of the company’s channel strategy work and Toby will be leading the B2B sales growth.
Toby told PAN: “With dkimages.com we’re expanding our agency distribution, placing more imagery with global partners. Our main focus is on integrated content, text and images together. We have these world-leading illustrated non-fiction series for children and adults – Eyewitness, Find Out, Top 10 Travel Guides, and many more. If you want the most accurate, engaging and fully explained illustration of a dinosaur, space station or planet earth, DK is the place to look. We’re making that content available in digital format for the first time to partners so they can deliver their message in their preferred media. “
Paul Kelly, CFO, Strategy Director & President DK US who appointed Toby told PAN: “Toby will be instrumental in building relationships with new content licensing partners. He has been working with DK in a consultancy capacity during the last year and has helped us to better position ourselves as a partner of choice for those looking for high-quality educational content. In particular, the partnerships he has established with educational tech platforms are an interesting model we are keen to build upon.”
Hopkins (from the DK PR) said: “DK’s publishing is so engaging and visual, they’ve always been one of my favourite customers. I’m excited to be joining to help give this amazing content life beyond the printed page – to enable DK’s partners to tell their stories digitally, whatever their media, and whatever their business – from children’s to travel, from education to lifestyle.”
All the best in the new role Toby – keep PAN updated!