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ITN Productions renews ICC digital production partnership

ITN Productions’ sport team has renewed its partnership with the International Cricket Council (ICC) to provide digital clip production services for the ICC World Twenty20 2018 and ICC Cricket World Cup 2019.

The deal follows ITN Productions’ successful integration for ICC Champions Trophy 2017 and ICC Women’s World Cup 2017. Star players and key moments will be showcased in a variety of ways, from individual clips of in-match content for clip licensees and ICC digital, to curated packages and highlights clips for ICC partners, members and news access. Match content will be repurposed to maximise key incidents, with editors reacting as matches unfold and focussing on clips with viral potential.
Tim Godfrey, Partnerships Director – Sport, ITN Productions, said: “As an experienced partner of the ICC we’re delighted to continue to bring their digital content to life. Our technical workflow is tried and tested to ensure that high quality footage is delivered to fans and stakeholders as quickly as possible.”

• ITN Productions will work in partnership with the ICC and their suppliers and licensees to deliver fast-turnaround content.

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