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Job: Digital Asset Executive – VisitBritain

Type: Full-time, Permanent
Salary £25,000 to £28,500 DOE
Location: Central London – Hybrid working

• • Deadline: Tuesday 20th September ••

Job Summary

The British Tourism Authority (BTA) is the national tourism agency and an accredited non-departmental public body funded by the Department for Digital, Culture, Media & Sport (DCMS), and trades under the name of VisitBritain/VisitEngland (VB/VE). The British Tourism Authority (BTA) is a global organisation with 280+ people based in 17 different countries.

As the national tourism board, VisitBritain is responsible for targeting international visitors to boost overseas visits and spend in the UK, working within 22 international markets. Tourism is worth £127 billion in the UK economy, creating jobs and bosting economic growth across its nations and regions.

We are currently seeking a Digital Asset Executive who will work alongside the Digital Asset Manager to support the development and maintenance of the Digital Asset Management (DAM) system, maintain up-to-date assets for Britain and England and work to ensure correct usage and associated metadata, all in line with VisitBritain’s digital transformation strategy.

Main purpose of the role

To work with the Digital Asset Manager and broader marketing team to manage the development and maintenance of the new DAM – providing a one-stop-platform for BTA staff and wider tourism industry to access compliant, on-brand assets. To support the implementation of the DAM across the organisation, through maintaining the quality and data of the associated assets to ensure correct usage and access rights for each appropriate user.

Reports to
Digital Asset Manager

Key Relationships (and indication of level/nature of interactions)
Marketing division – Digital product team, PR & Content, Great, Brand & Campaigns team International network.
DAM contributors as applicable e.g photographers, industry contacts etc Platform provider support team.

Main Duties
• Catalogue and tag new uploaded assets, ensuring all assets have the correct metadata prior to publishing in the DAM system
Ensure the correct assets can be accessed by the appropriate user in line with VisitBritain usage rights policy.
• Work with external contributors and internal stakeholders to ensure assets and associated forms are uploaded in a timely manner.
• Assist with metadata enrichment and cleansing of legacy assets in line with agreed standards.
• Maintain up-to-date branded assets and maximise reuse, curating and highlighting new
• Support with training and onboarding new users so they can make best use of the DAM
• Monitor the Asset Library inbox and reply to internal and external requests.

Person Specification Essential knowledge, skills and experience
• Knowledge of organising, cataloguing and tracking of assets and the importance of metadata for the searching and finding assets.
• Knowledge of DAM systems, library systems, content management systems (CMSs) or other large searchable databases.
• Awareness of copyright law, GDPR regulations and best practice of rights management.
• Proven experience of managing a collection of assets, and the data associated with them.
• Good spelling and efficient and accurate skills for metadata entry and keywording.

Essential personal style and behaviours

• Proactively and positively role model the organisational values.
• Participate as a team member in building an atmosphere of honesty, respect, co-operation
and fun.
• Outstanding attention to detail with a methodical approach.
• Communicate strongly showing respect to others at all times, and the ability to take direction
and receive/give feedback.
• A can-do positive attitude, natural problem solver and pragmatic approach.
• Strong customer service skills.
• Excellent time management and organisational skills and the ability to multi-task, whilst
working to tight deadlines and under pressure.

Desirable requirements
• A passion for systems and data and knowledge of metadata standards.
• Experience of training others to use new technologies.

We offer Hybrid (London office and home-based) working to our staff.

Deadline: Tuesday 20th September

Important Information
In order to apply for this vacancy, you must complete personal statement section of the application form highlighting how you meet the criteria stipulated in the job description and person specification and submit it. If you have any questions, please email [email protected]

View this job advert on VisitBritain

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