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Launched: Getty Images Virtual Reality content division

Copenhagen Getty ImagesCopenhagen, Denmark. (Photo by Studio Mambeau – Martijn Baudoin/360cities.net via Getty Images)

Getty Images has launched the Getty Images Virtual Reality Group, a new business dedicated to the creation and global distribution of virtual reality (VR) content.  This will offer the latest in photographic and video technology to offer content for existing and future VR platforms.

a few VR facts from Getty:
• It is anticipated that over 14 million VR consoles will sell this year alone (TrendForce).
• Last month, Getty Images and Google announced their latest partnership, which will see Getty Images supplying hi-res VR content from current events around the world for Google Expeditions.
• Every Getty Images photographer at the upcoming Rio Olympic Games, will be equipped with a 360 camera.

Woman using virtual reality headset Getty
© Benjamin Torode/Getty Images

 

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