California based brand monetization agency Evolution have been appointed the licensing and brand management agency for the LIFE brand and The LIFE Picture Collection in North America, Australia and New Zealand.
LIFE owner Meredith Corporation say: ‘Accelerating the next step in monetizing and managing these iconic assets, Evolution will actively seek new licensing and brand expansion opportunities for LIFE and its massive photo archive in a variety of product classifications and consumer experiences. These include apparel, accessories, home furnishings, housewares, gifts and collectibles, food and beverage, stationery and paper goods, brand and artist collaborations, hospitality, location-based entertainment experiences, gaming, and promotions.’
This from Jill Golden, Director, The LIFE Picture Collection: “We’re excited to partner with Evolution to bring our iconic brand to new audiences. There’s enormous potential in these images and we can’t wait to share them with the public in creative and innovative ways.”
• The LIFE Picture Collection is the visual chronicle of the 20th century and the most prestigious private photographic archive in the U.S. From 1936 to 2000, LIFE commissioned more than 10 million photographs across 120,000 stories. At its height, LIFE magazine’s incomparable images and essays reached 1 of 3 American readers. The original pictures and articles remain in Meredith’s LIFE Picture Collection.