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Mega Agency adds 200K iconic entertainment images to the archive

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The Mega Agency has added 200,000 iconic entertainment images to their archive from the MPTV images collection.

• MPTV’s iconic collection and archive is known for the 20th century’s most classic photographs of Elvis Presley, Marilyn Monroe, Frank Sinatra and other world famous stars. The archive features some of the world’s most famous and recognisable entertainment photographs ever taken.
• From 1938 to 2002, MPTV’s founder, Sid Avery, shot thousands of images of Tinsletown’s greatest stars for the most popular magazines of the day. A pioneer of a candid new style of Hollywood portraiture, his ‘snapshots’ offered a behind-the-scenes peek at the world’s most beautiful people; a glimpse into the ordinary lives of the private, A-list elite. He later made history as the only photographer to shoot both the original 1960’s cast of “Ocean’s Eleven” and the 2001 remake, recreating his iconic shot around the pool table.
• PAN ran a feature on the collection on our Press Photo History site in 2018 Here: Photo library focus: mptv images – a centennial celebration of founder Sid Avery

“MPTV Images collection is without doubt one of the world’s most incredible capsules of entertainment imagery,” said a spokesperson for The Mega Agency. “We feel incredibly privileged to represent such an important archive and be able to share this premium collection with our customers on the existing platform. This increased offering adds to Mega’s one-stop shopping experience for content.”

Now owned and managed by Sid Avery’s son, Ron Avery, MPTV’s roster of over 70 photographers includes famous names such as Bob Willoughby, Mark Shaw, Bruce McBroom, Sanford Roth and Bobby Holland. Ron told PAN: “Our archive, started by my father, Sid Avery, is the premiere library of entertainment photography, containing some of the 20th century’s most iconic images. Our collection encapsulates Sid Avery and more than 70 other iconic photographers’ lens on historic Hollywood and Americana. We are excited that through the Mega partnership we are able to make this important oeuvre available to a broader audience in Europe and Australia – and this iconic sliver of history will be made available to more image buyers.”

Mega – which already has an existing archive of 30 million images and videos – has added the collection to its Mega Cloud Service.

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