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NME drops print magazine focuses on digital audience

In the UK iconic music magazine NME will cease it’s print magazine to concentrate online.

Paul Cheal, Time Inc. UK group managing director, Music, says: “NME is one of the most iconic brands in British media and our move to free print has helped to propel the brand to its biggest ever audience on NME.COM. The print re-invention has helped us to attract a range of cover stars that the previous paid-for magazine could only have dreamed of. “At the same time, we have also faced increasing production costs and a very tough print advertising market. Unfortunately we have now reached a point where the free weekly magazine is no longer financially viable. It is in the digital space where effort and investment will focus to secure a strong future for this famous brand.”

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