Stock photo agency Shutterstock has launched a new service Asset Assurance, customers can quickly license editorial images and footage in commercial and creative campaigns with the assurance that Shutterstock provides indemnification, alongside its commercial license, to use these images in specific campaigns.
How Does it Work?
Content labeled “Editorial Use Only” refers to images and video content that doesn’t have a model or property release on file. This content is typically used by publishers and media, and until now, wasn’t available for commercial purposes. With Asset Assurance, Shuttestock’s team of editorial and legal experts evaluate all editorial content and work with our customers to review the potential commercial use of this content. Following legal approval, brands and businesses can bring their campaigns to life with the assurance that they have secured the necessary indemnification for commercial use, protecting them against any potential model or property claims.