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Sora is here – building footage content with AI

So, when you next license your footage – make SURE you consider potential AI usage otherwise it will literally run away …! Here’s why:

OpenAI has released Sora, a text to footage content builder, and they are sharing it with a few people outside the company to test and show the public the capabilities.

They say: ‘We’re teaching AI to understand and simulate the physical world in motion, with the goal of training models that help people solve problems that require real-world interaction……Introducing Sora, our text-to-video model. Sora can generate videos up to a minute long while maintaining visual quality and adherence to the user’s prompt.’

‘Sora is able to generate complex scenes with multiple characters, specific types of motion, and accurate details of the subject and background. The model understands not only what the user has asked for in the prompt, but also how those things exist in the physical world.’

View the detail, watch the creativity here…..AND, AI sound company ElevenLabs has added AI sound to the videos …’We were blown away by the Sora announcement but felt it needed something…’ here

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