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Tourist Board seeks authentic images and footage for domestic and international marketing uses

This is a paid-for request on PAN

VisitBritain/ VisitEngland run a series of brand trawl sessions where 000’s of assets are reviewed, scored and selected by teams. Assets are then approved and licensed for our brand image library for on-going marketing uses. Uses are not determined ahead of selection. All assets submitted must already be cleared for commercial uses.  Editorial assets must not be submitted. Uses may include:- boosted social posts, online, digital media, print or events.

Submissions as attachments by email will not be accepted.

Contact to receive an upload link -upload low res comps (screen quality) or contact sheets X 2 images per page (pdf)
Lightboxes may be emailed but must have login provided. 

Deadline for submissions is noon 17/12/20

We are looking to licence RF (or RM imagery) and footage and have priority gaps to include:-

  • Seasonal footage and stills (winter and spring as a priority)
  • Family (pre empty-nester families, intergenerational families and families with pets)
  • Family bubbles
  • Diversity and Accessibility
  • Mask use at indoor attractions
  • Social distancing (COVID friendly activities)
  • Walking and cycling (countryside, cities and coastal areas)
  • Gardens featuring people (especially family)
  • Spa treatments
  • Luxury shopping
  • Afternoon tea
  • Unique experiences
  • High-quality restaurants and cosy pubs
  • Cultural attractions

Locations include:

  • London
  • Edinburgh
  • Manchester
  • Bristol
  • Glasgow
  • Liverpool
  • Bath
  • Brighton
  • Cambridge
  • Cardiff
  • Cornwall
  • Cotswolds
  • Devon
  • Kent
  • Lake District
  • North Wales
  • North Yorkshire (incl. York & Harrogate)
  • Oxford
  • Scottish Highlands

Specific experiences we require

LondonIdeal experience
London -Regents Streetstepping out of Regents Street underground with Piccadilly Circus and red bus in background
London -Richmond ParkWalking
London -Tower of LondonPeople looking up at bridge from the road
London- Tower of LondonPeople on the south side of the tower with Tower Bridge in background is possible
London – Buckingham PalaceTower guards in front of gates (if possible!)
London – London EyePeople on Westminster bridge with eye in the backgroundPeople directly across the river on the northern bank with two red telephone booths in the frame.
Yorkpeople walking along city walls with cathedral in the background
Yorkshire Dalesgentle walking, over stiles, village in backdrop
Cambridgepunting – groups of people. green foliage. distinctly Cambridge architecture in frame
CotswoldsFirst person perspective looking down a stonewall lane towards a village
OxfordRadcliffe Camera with bikes and talent
OxfordView over Spires
CotswoldsCastle Combe Bridge – Aston Martin or MG driving through village scene
CotswoldsSudeley Castle
Arundel or PenshurstYoung woman enjoying flowers with stately home in backdrop
Windsor Castlewalking up Long Walk – potential drone imagery – elevated view with Windsor in the background
regional ScotlandCastle with heather in the foreground. Need epic perspective of castle to shine through
EdinburghView from Calton Hill with clear skies and talent
HighlandsEtive Mor
HighlandsBlack Rock Cottage (next to Glencoe so can get two Hero’s)
Eilean Donanwalking along bride sweeping toward castle – classic car driving along castle bridge
Eilean Donandrone footage across loch over castle (not achieved this before) couple walking along bridge or cycling
Isle of Skyeperspective of Old Man of Stor with person in the foreground to give perspective. Need blue skies.
Conway Castlepeople walking on bridge leading to Castle

• Destinations and experience ideas we’d like to see more of:

Quintessentially British landscapesHeritage gardensMany shades of greenRolling green hills with patchwork fences/stonewallsThe Lake District, fields of heatherQuaint villagesVast valleys and lochs of ScotlandCanals/waterwaysSeaside piersEpic Welsh coastline
 Distinct seasonsReds and golds of autumnWinding country roads through spring flowersFields of springtime blooms or cities in bloomQuaint snow scenes with twinkly lights in late afternoonBlue skies and sunshine
 A rich historic built heritageCenturies-old villagesTudor cottages and thatched roofsHeritage townsCenturies old pubs: indoor and outdoor anglesRemote light housesCastles and majestic country manor houses and estates.
Icons and monumentsOld icons – shown in new and unexpected ways (eg. could be juxtaposed against a modern backdrop) New perspectives of Big Ben and WestminsterLondon from up highIconic buildings across the countryPalaces and royal pageantryLondon’s colourful mewsTelephone booths or royal mail boxes


  • Image(s) must land Britain instantly with a wow factor that can inspire an international audience (preferably with people and clearly be a real, undoctored location)
  • Image(s) must have clarity/strong colour; no social filters overlaid. Colours should be vibrant but must feel realistic.
  • Images must not be too cluttered to allow for overlaying branding elements (logo, copy, etc.)
  • There should be no logos or brand names visible
  • Landscape, horizontal, panoramic
  • Must be available as high resolution for print purposes.

Contact to receive an upload link -upload low res comps (screen quality) or contact sheets X 2 images per page (pdf)
Lightboxes may be emailed but must have login provided. 

Please note
We will not accept Drop-box, We Transfer or any other method of delivery/ submission other than those specified above
Questions regarding use or price discussions will not be dealt with until the selection process has been completed.

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