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USA Today signs Sony for photographer and video journalists gear

September 29, 2021; San Jose, California, USA; San Jose Earthquakes forward Cade Cowell (44, top) fights for the ball with Seattle Sounders defender Yeimar Gomez (28, bottom) during the second half at PayPal Park. Photo Credit: Kyle Terada-USA TODAY Sports

Media giant Gannett Co, Inc – home to USA TODAY – has announced that Sony will become the imaging products provider for Gannett’s photographers and video journalists. –

Gannett will provide its photo team access to a wide variety of Sony’s imaging products highlighted by the Sony Alpha 1 and FX series cameras and G Master™ line of interchangeable lenses. The rollout of Sony imaging kits for Gannett will begin immediately in select markets.

“Storytelling through images has been a large part of our organisation throughout national and local coverage, and through our sports content,” said Bruce Odle, President of Imagn, Gannett’s in-house photo agency and sports image wire service. “We are excited to bring Sony’s innovative equipment to our journalists to allow them to capture the moments and emotions in new ways to complement the compelling stories of the USA TODAY NETWORK.

• In addition to product delivery, Sony will be supporting Gannett with extensive product service offerings, while also providing direct, on-site support for photo and video journalists at many key industry events.


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