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Celebrity photo agency Splash News was sold to Corbis in 2011 …and now it’s been acquired by SilverHub Media
Nick Evans-Lombe, Co-founder of SilverHub Media said, “The acquisition of a respected brand like Splash News continues our strategy to reinvigorate the worlds of celebrity, sports and entertainment content and invest for growth. We are excited to welcome such a talented team of individuals whose experience, relationships and leadership will fit well within the SilverHub culture.”
B.E.N say – was Corbis – : The Branded Entertainment Network, which connects global brands to consumers through the power of popular entertainment, today announced the sale of its Splash News business to SilverHub Media UK Ltd. Financial and other terms of the deal were not disclosed. The deal is expected to close on December 16, 2016.
“The sale of Splash News to SilverHub Media culminates our successful evolution from an image licensing business to a purely entertainment advertising focused company. Through our highly successful BEN and Greenlight brands, we are at the forefront of key trends in advertising and the time was right to capitalize on our investment in Splash and shift all of our attention to these rapidly growing areas of our business.” said Gary Shenk, CEO of the Branded Entertainment Network. “SilverHub Media, has a very strong and experienced management team and is dedicated to delivering world class content, so it is the ideal partner to acquire the Splash News business,” Shenk said.
Industry Reaction:
• This reaction on the news from Kevin Smith the co-founder of Splash and now The Mega Agency founder who told us: “It was time for a new, state-of-the-art agency to move in a new direction, using the latest technology to move content across the globe faster than ever before.”
He said Mega was now open for business globally, selling direct in 15 countries, offering preferred royalty rates, and revolutionary payment methods, meaning a fairer share of revenues for contributors, and faster than ever payments.
The agency is also about to unveil its new phone app, allowing super-quick uploads directly from mobile phones. Said Smith: “I was immensely proud of Splash, what it meant and what we achieved, and eternally grateful to those who helped it to become the success it was. “There is no point in dwelling on the past, I have seen the future, and it is Mega. I do hope that some of those who helped make Splash the market leader will join the new revolution. “The interest in Mega has been overwhelming. And this is just the beginning. We have plenty more surprises in store. We’ve built an agency that is better equipped for both clients and contributors and we know everyone is going to love what is coming.”
Related: The Mega Agency will launch with 30 million images
More reaction from the industry as it comes in – if you would like to comment – send me your words [email protected] or use the comments box below
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